Friday, December 18, 2009

“Give a Pint, Get a Pint” Blood Drive

Stone Brewing Co. is hosting a two-day blood drive in partnership with the San Diego Blood Bank on December 22nd and 23rd. The blood drive will take place from 10:00 am to 3:00 pm on both days, and donors will be rewarded with a Stone Brewing Co. pint glass and Arrogant Bastard Ale Brownies, baked locally by Amore Cheesecake Company.

88 donors have signed-up so far to participate in the blood drive, which is nearly three times the average for San Diego Blood Bank events. 70 appointments were filled within 9 days, leading the Blood Bank to add 18 more slots and increase their staffing on both days. They will now be able to accommodate a new donor every 5 minutes!

According to the Blood Bank, the holiday season is both the most difficult time of year to find blood donors and when supplies of blood are most needed, making the record turn-out at Stone all the more significant.

The call to action was sent to Stone's 16,000 Facebook fans and 10,000 Twitter followers about the blood drive. Following the message, appointments filled rapidly.

Since donors are specifically advised not to drink alcohol after their appointments, Stone is excited that so many of its fans are willing to come out and support an important cause, even if they have to abstain from drinking afterwards.

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