Friday, October 9, 2009

The ART of Beer - Artwork Contest for Cellar Reserve Beer Labels 2010

The Grand Teton Brewing Company and the Teton Arts Council invite all artists to participate in "The Art of Beer," an artwork contest for inspiring labels and promotion of Grand Teton Brewing Company’s 2010 Cellar Reserve beers.

In past years, the employees of Grand Teton Brewing Company have collaborated on label design. This year, however, the brewery decided to call upon artists for inspiration and insight. Artists are requested to submit artwork that depicts “Life in the Tetons” to the Teton Arts Council by October 23rd, 2009. Up to four submitted artworks may be selected and incorporated into the label designs of the Cellar Reserve beers. The winning artwork will be selected for its creativity, originality, artistic quality, and reflection of the theme.

“All of us at Grand Teton Brewing are thrilled to work with artists who create artwork that evokes the natural beauty of this area which we all love and cherish. We are looking forward to seeing the creative ways that the artists represent Life in the Tetons,” said Rob Mullin, Brewmaster and C.O.O. of Grand Teton Brewing Company.

The 2010 Cellar Reserve beers will be released approximately one specialty beer during each quarter of the year. These specialty beers have large format labels on a 1-Liter (33 oz) bottle with a ceramic flip-top lid and a “neck hanger” card.

For the winning artists, an artist bio will be featured on a card, approximately the size of a business card hung around the neck of the bottle. The winning artists may expect wide promotion since these specialty beers are distributed in at least 14 states around the United States with production sizes ranging from 6,000 to 15,000 bottles of each specialty beer. The winning artists will also be promoted on the Teton Arts Council website including a link to the artists’ website. Artists may also be featured on the Grand Teton Brewing Company website and other commercial promotion materials.

Although past label designs were primarily computer generated, this artwork contest is open to artists of all mediums. The judges expect to see a wide range of entries such as paintings, sketches, photographs, computer-enhanced photographs, and yes, computer-generated images. Grand Teton Brewing Company decided too that the winning artwork would inspire the names of the specialty beers. So the artists are truly being given a chance to show their creative interpretations.

“We think this is a great opportunity for artists to showcase their work in a unique format,” said Christine Leusch, Executive Director of Teton Arts Council, “It gives artists an opportunity to have their work seen by a broader audience and in a different format.”

The contest is open to any artist who is a member of the Teton Arts Council. There are no additional contest fees. Each artist may submit up to four (4) pieces to the contest.
Check for contest rules and membership. Deadline for contest submission October 23, 2009. Winners will be announced at an Awards Ceremony November 7, 2009

For more information contact the Teton Arts Council at 208-354-4278.

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