Thursday, October 1, 2009

He'Brew Beer Turns 13!

America's smallest, biggest and most award-winning Jewish (and now Sideshow Freak) Beer Company, Shmaltz Brewing celebrates its 13th year of delicious beer and delicious shtick with the special release of JEWBELATION BAR MITZVAH: their 13th Chosen Beer in 13 years of Shmaltz. Brewed with 13 malts, 13 hops and soaring to 13% alc, Jewbelation Bar Mitzvah will be nationally available in 22 oz. bottles and a very limited amount of draft for select bars beginning October 1, 2009.

This winter, HE'BREW will pit Jewbelation Bar Mitzvah along with other Chosen Beers against national holiday beer luminaries in their annual challenge "Chanukah vs. Christmas: The Battle Royale of Beers" in NYC, San Francisco, Seattle, Portland, Atlanta, Connecticut, Baltimore and additional cities t.b.a.. Designed by Shmaltz's Art Director Matt Polacheck, Jewbelation Bar Mitzvah's artwork incorporates consumer submitted Bar/Bat Mitzvah photos culled from Shmaltz's recent national photo contest.

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