Tuesday, February 10, 2009

Urban Assault Ride, Sponsored by New Belgium Brewing, Expands to 10 Cities This Year!

Adventure Fit announced that the seventh season of Urban Assault Ride, the largest bicycle-based adventure race series in the country, will hit the streets of 10 cities this year. The Urban Assault Ride (UAR) is a funky bike scavenger hunt that involves navigating city streets, taking on unique physical challenges, and then kicking back at an after-party. Weekend warriors, racers, bike commuters, couples and families unite as teams of two take to the town by bike.

During the ride, checkpoint challenges may include power-sliding adult big wheels, face-first slip 'n slide action, or even jousting on BMX bikes. The challenges vary in each city, so participants never know what's in store. Prior to the event, checkpoints are listed on the event's website (www.urbanassaultride.com) so everyone has plenty of time to plot a course.

The first team to hit all checkpoints and complete the final obstacle course takes home a pair of New Belgium cruiser bikes. The top three teams in each of the four divisions will also receive awesome prizes. A celebration follows at the after-party with New Belgium beer and an interactive prize raffle with a host of two-wheeled shenanigans.

New Belgium Brewing, the Title Sponsor of the 2009 Urban Assault Ride, is well known for its love of all things bicycle and for its sustainable practices.

The 2009 UAR schedule is as follows, adding three new cities to the roster:
4/19 Tucson, AZ NEW!
4/26 Nashville, TN NEW!
5/17 Seattle, WA
5/31 Portland, OR
6/28 Austin, TX
7/19 Fort Collins, CO
7/26 Denver, CO
8/16 St. Louis, MO NEW!
9/20 Minneapolis, MN
9/27 Chicago, IL

Adventure Fit and New Belgium Brewing are at the forefront of promoting the bicycle as alternative transportation, working hard to encourage folks to bike more and drive less. Sign up today and learn more about New Belgium here. Join New Belgium's Team Wonderbike to make a pledge to offset car miles by simply riding a bike.

No comments: