Tuesday, June 30, 2009

Don Your Gown, Pints for Prostates Comes to Town!

Prostate cancer is the second most common type of cancer affecting men in the United States and every year, over 200,000 new cases are diagnosed within the U.S. alone. Rogue Ales is reaching out to men through the universal language of beer by hosting 7 events for Pints for Prostates, a campaign developed to reach men with information about PSA testing and prostate health screening.

Pints for Prostates was created to raise the awareness of men about prostate cancer and the need for regular health check-ups. The campaign supports the efforts of Us TOO International Prostate Cancer Education and Support Network, a not for profit group founded and governed by prostate cancer survivors that works to support, educate and advocate for men with prostate cancer.

On Friday July 24th Pints for Prostates, along with founder Rick Lyke, will find its way to Rogue Distillery & Public in Portland, OR for a special fundraiser during the Oregon Brewers Festival. Clad in Doctor’s attire, Rogue pub staff will host a day of events including:

* 11:00am - special Pints for Prostates firkin tapping
* 12:00pm - a latex glove donning contest happens at the top of every hour for prizes
* 5:00pm - a toast from Pints for Prostates founder Rick Lyke
* 12pm to 6pm - proceeds from all pints purchased will be donated to Pints for Prostates

Pub guests can also show their support by wearing their Prostate cancer awareness wristband that will be provided by Rogue. Local prostate screening information and Pints for Prostates apparel will also be available.

“Rogue Ales embraces the idea of communicating with men over a pint of ale. The Pints for Prostates campaign appealed to us because it uses a friendly way to get an important health message to men,” said Brett Joyce, President of Rogue Ales. “We hope every man in Rogue Nation listens to the message and asks their doctor for a PSA test.”

All funds raised through the Pints for Prostates campaign go directly to Us TOO International, a 501(c)3 group recognized by Charity Navigator for its effectiveness and efficiency as a charity organization. Founded in 1990, Us TOO is based in a suburb of Chicago and has 325 local chapters. One in six men is at risk of developing prostate cancer during their life time. Approximately 200,000 new cases of prostate cancer will be diagnosed in the U.S. this year.

More information about the Pints for Prostates campaign can be found here.

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